Digital Mix Marketing Social Media Marketing
With billions of users on Facebook and Twitter these are powerful marketing tools that many companies have heard of and used, but there are many other alternative social media platforms available including the other big networks such as instagram, google plus, LinkedIn and pinterest and lesser known social platforms such as Habbo, Path and Four Square. As well as these general social media websites there are also sector specific social platforms that can be investigated.
Digital Mix Marketing are specialists in the integration of a wide range of social media options (social networks, blogs, micro-blogs, community interfaces ...), we plan and carry out a profitable strategy recognising the challenges and opportunities of your business, sector and brand, we work with you to meet all your specific requirements.
The social media marketing strategy that we build in partnership with our clients begins by setting out the challenges and objectives for the brand: current awareness & definition of the picture we wish to construct on social media. We ensure we build a brad that is credible and communicates with a specific tone of voice that we predefine. We discuss the different aims for the specific social media platforms, from lead generation / customer acquisition to brand awareness and public relations.
Once the plan has been constructed and carried out it is important to monitor and measure the impact of the social media campaign, we track the increases of interactions with our social media accounts as well as income generation and ROI, we learn from these statistics and refine our plan increasing effectiveness of the campaign.
If you are considering embracing social media as a marketing channel, Digital Mix Marketing are here to help, for more information or a no obligation discussion then please contact us to see how we can fit social into your digital marketing mix.
How Social Media Can Help Your BusinessBrand Reputation - The internet gives the voice to all and a negative review or bad comment on social media can impact in loss of potential customers in the future, an active social media presence can help listen to these negative reviews and give you an opportunity to respond and resolve problems past customers may have had, this not only can improve the happiness of disgruntled customers but also show s future customers that customer satisfaction and service remain a high priority for your business.
Customer Acquisition - With billions of users social networks such as twitter and Facebook is an excellent tool for promoting your business, with paid advertising options that can target specific sectors of the user base, including gender age and location, social media is an excellent tool for finding potential customers.